Barry Schwartz Quotes
When you rely on incentives, you undermine virtues. Then when you discover that you actually need people who want to do the right thing, those people don't exist because you've crushed anyone's desire to do the right thing with all these incentives.
Schwartz, Barry. "Our Loss of Wisdom." TED, Feb. 2009.
He was the first of the modern Western poets and is often referred to as the Father of the Humanities
Barry Schwartz is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics. He frequently publishes editorials in The New York Times, applying his research in psychology to current events. Schwartz's research addresses morality, decision-making and the inter-relationships between behavioral science and society. His books criticize certain philosophical roots of (Western) societies and expose underlying myths common in both lay and academic psychological theories. In particular, he is a critic of the "rational economic man" model in both psychology and economics. Schwartz studied under David R. Williams for his PhD and the University of Pennsylvania.