Simon Mainwaring Quotes
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.
Topics
Innovation, Innovations
New Ideas
Synergy
Specialization
Brainstorming
Creative Problem Solving
Cross-Functional Teams
Diverse Perspectives
Idea Generation
Innovative Solutions
Innovative Thinking
Interdisciplinary Collaboration
Knowledge Exchange
Multi-Disciplinary Approach
Out-of-the-Box Thinking
Different Fields
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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