David Ogilvy Quotes
When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.
Citations
Ogilvy, David. Ogilvy on Advertising. Crown Publishers, 1983.
Related Quotes
David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.