David Ogilvy Quotes


When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.


Citations

Ogilvy, David. Ogilvy on Advertising. Crown Publishers, 1983.

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David Ogilvy
David Ogilvy
  • Born: June 23, 1911
  • Died: July 21, 1999
  • Nationality: English
  • Profession: Advertising Executive

David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.