Dietrich Mateschitz Quotes
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
Topics
Risk Taking
Extreme Sports
Caffeine
Red Bull
Sports & Athletics
Action Sports
Adrenaline Rush
Adventure Sports
Brand Identity
Endurance Sports
Energy Drink
High Risk Activities
Mountain Biking
Outdoor Sports
Product Launch
Rock Climbing
Sports Marketing
Sports Sponsorship
Stimulant
Thrill Seeking
Citations
Mateschitz, Dietrich. Quoted in The Red Bull Story, by Wolfgang Fürweger, Delius Klasing, 2011.
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Dietrich Mateschitz is an Austrian billionaire businessman. He is the co-founder and 49% owner of the Red Bull energy drink company. As of 24 July 2020, according to Forbes, Mateschitz's net worth was estimated at $26.9 billion, making him the 40th wealthiest person in the world.
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