Paul Arden Quotes
When it can't be done, do it. If you don't do it, it doesn't exist.
Citations
Arden, Paul. It's Not How Good You Are, It's How Good You Want to Be. Phaidon Press, 2003, p. 86.
Related Quotes
Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.