Sheena Iyengar Quotes


When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I don't automatically decide that I must be the one to choose or that it's important for me to make every choice in my life.


Citations

Iyengar, Sheena. "Big Think Interview with Sheena Iyengar." Big Think, 23 Apr. 2010.

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Sheena Iyengar
Sheena Iyengar
  • Born: November 29, 1969
  • Nationality: American
  • Profession: S.T. Lee Professor Business

Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).