Judy Smith Quotes


When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back.


Citations

Smith, Judy. Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets. Free Press, 2012.

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Judy Smith
Judy Smith
  • Born: October 27, 1958
  • Nationality: American
  • Profession: Crisis Manager, PR Manager, TV Producer, Author

Judy A. Smith is an American crisis manager, lawyer, author, and television producer. She is known as the founder, president, and CEO of the crisis management firm Smith & Company. Her work in crisis management is the inspiration for the ABC television series Scandal.