Sheena Iyengar Quotes


What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.


Citations

Iyengar, Sheena. The Art of Choosing. Twelve, 2010.

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Sheena Iyengar
Sheena Iyengar
  • Born: November 29, 1969
  • Nationality: American
  • Profession: S.T. Lee Professor Business

Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).