Anita Elberse Quotes
What you get when you put all your resources behind a product, is you get everyone to join in.
Citations
Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. Henry Holt and Co., 2013.
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Anita Elberse is a Professor of Business Administration at Harvard Business School, specializing in the entertainment, media and sports sectors.