Anita Elberse Quotes


What you get when you put all your resources behind a product, is you get everyone to join in.


Citations

Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. Henry Holt and Co., 2013.

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  • Born:
  • Nationality: Swedish
  • Profession: Actress

Anita Elberse is a Professor of Business Administration at Harvard Business School, specializing in the entertainment, media and sports sectors.