Roberto Goizueta Quotes


We're going to take risks. What has always been will not necessarily always be forever.


Citations

Greising, David. I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta. John Wiley & Sons, 1998.

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Roberto Goizueta
Roberto Goizueta
  • Born: November 18, 1931
  • Died: October 18, 1997
  • Nationality: Cuban
  • Profession: Businessman

Roberto Críspulo Goizueta Cantera was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.