Stephen Covey Quotes
We're constantly making choices about the way we spend our time. The issue is not between the good and the bad, but between the good and the best. So often, the enemy of the best is the good.
Covey, Stephen R., A. Roger Merrill, and Rebecca R. Merrill. First Things First. Simon & Schuster, 1994, p. 18.
Stephen Richards Covey was an American educator, author, businessman, and keynote speaker. His most popular book is The 7 Habits of Highly Effective People. His other books include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, The 8th Habit, and The Leader In Me — How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time. In 1996, Time magazine named him one of the 25 most influential people. He was a professor at the Jon M. Huntsman School of Business at Utah State University at the time of his death.