Kevin Feige Quotes

You have to keep surprising your audience.

Embrace risk. The driving force behind our economic model at Illumination Mac Guff is designed to preserve the opportunity to take risk. Subvert the expectation of the audience. Surprise them with unexpected choices.

That's the tricky thing these days: being able to surprise people.

You know that I'm always a proponent of doing things differently.

I love to play things that are out-of-the-box. It's just that I don't always get the chance to do it!

Generally, Hollywood makes the same stories over and over. I've never wanted to do the same thing twice. If a script doesn't surprise me in some way, I simply can't commit to the project.

I love people who break boundaries and always create something new and fresh.

All creative people want to do the unexpected.

I think audiences crave something new. I don't think audiences want the same old thing, no matter how much conventional Hollywood tells you that.

What really excites me in a project is when it goes in a way you haven't been before.

You can't reinvent the wheel. I remember when we first started out at 'Late Night,' we were trying to hire directors, and this guy was like, 'I see you behind a glass desk.' I don't. And he's like, 'Yeah, the glass desk.' I go, 'I don't really see me as a glass desk guy.'

You need a little bit of insanity to do great things.

So much of television is incredibly predictable. You watch the first five minutes and you know where it's going to go. If you can just create an element of surprise in both the storytelling and tone of a show, you're going to be way ahead of the pack.

Originality is dangerous.

Nobody has yet proven that taking a chance and doing something unique that an audience isn't used to is a bad idea. What the theater lacks is that kind of courage.

The chief enemy of creativity is good sense.

I'm someone who always wants to do everything differently. If I have a pattern, I'd rather I didn't have a pattern. I want every book to be unpredictable and new. Damn it!

What's the fun in doing conventional things? I would rather be known as someone who is unconventional. I like being unconventional. I like doing things which are different. That's what I like... It gives me a boost as an actor.

I constantly want to do something new and surprise the audience.

I always kept the fans happy. They always saw a different Rey, whether it was a mask, a design, a color. I never gave them the same thing twice and always kept them on their feet. They were always excited to see what Rey was going to bring to the table.

Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.

If you give the audience what they expect, they'll be bored. There are no rules: You do what you want while respecting the boundaries. You don't poke people in the eye; you do things they haven't seen before and make it accessible, funny and clever.

I'm always surprised when you do something very different that people don't get behind you more, because you're always told, "Take chances! Stretch!" And when you do it, sometimes people get really supportive and excited, but sometimes people go at you because you've tossed out the formula.

Audiences crave something they've never seen before. That's what they want. They want to be dazzled. They want to go in either to have their expectations blown out of the water, or have no expectations and are dazzled by the decisions that we filmmakers made.

When I've tried to reinvent the wheel, I get bashed for not doing the familiar things.