Richard Florida Quotes
We need to find ways to transform the more than 60 million service jobs, which make up 45 percent of U.S. employment, in the same way - rewarding workers financially, encouraging and empowering creative participation, creating professional communities, and so on. We can look to any number of new companies - from Zappos, to Starbucks, to American Apparel - for examples of how this idea might play itself out. We need to do more to make service jobs into higher-paying family-supporting jobs of the future.
Florida, Richard. The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity. Harper, 2010.
Richard L. Florida is an American urban studies theorist focusing on social and economic theory. He is a professor and head of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto and a Distinguished Fellow at NYU's School of Professional Studies.