John Mott Quotes
We have nothing less to do than to get inside of whole peoples and change their motives and dispositions.
What is amazing about this quotation is that it shows the naivety of one of the most sophisticated politicians in the country. He and many politicians were really surprised that commercial consumer marketing techniques would work so well. He and many others thought that the issue of marketing political candidates was something that should be debated. Meanwhile, all the pragmatic politicians of both political parties jumped on the commercial marketing bandwagon, but the Republicans tended to master and execute the techniques more skillfully.
The British, despite Clinton’s correct perception of its importance, could not capture the “hearts and minds” of the American colonists. The importance of the quotation lies in the fact that it appears to be the first time the phrase was used in a political context. Click http://politicalquotes.org/search/node/Hearts%20and%20Minds to see other, later, political quotations that use the phrase. See especially {628753} which became one of the most famous quotations to come out of the Vietnam War.
John Raleigh Mott was an evangelist and long-serving leader of the Young Men's Christian Association (YMCA) and the World Student Christian Federation (WSCF). He received the Nobel Peace Prize in 1946 for his work in establishing and strengthening international Protestant Christian student organizations that worked to promote peace. He shared the prize with Emily Balch. From 1895 until 1920 Mott was the General Secretary of the WSCF. Intimately involved in the formation of the World Council of Churches in 1948, that body elected him as a lifelong honorary President. His best-known book, The Evangelization of the World in this Generation, became a missionary slogan in the early 20th century.
