William McDonough Quotes


We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem


Citations

McDonough, William, and Michael Braungart. Cradle to Cradle: Remaking the Way We Make Things. North Point Press, 2002, p. 72.

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William McDonough
William McDonough
  • Born: February 20, 1951
  • Nationality: American
  • Profession: Architect

William Andrews McDonough is an American architect, designer and author. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.