Claude C. Hopkins Quotes
We cannot go after thousands of men until we learn how to win one.
Topics
Learning
Winning
Focus
Advertising, Ads
Effectiveness
Strategic Thinking
Strategy
Milestone
Personal Achievement
Individual Success
Prior Knowledge
Strategic Approach
Strategic Maneuvering
Strategic Victory
Tactical Execution
Tactical Mastery
Tactical Planning
Tactical Success
Targeted Approach
Citations
Hopkins, Claude C. Scientific Advertising. Lord & Thomas, 1923, p. 70.
Related Quotes
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.