Norman R. Augustine Quotes

I skate to where the puck is going to be, not where it has been.

We've gotta be trying to think of what's coming next before it comes next.

There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.

My job is to think beyond the immediate.

The future belongs to those who see possibilities before they become obvious.

What I sell is the higher knowledge of knowing what's next and not following the trend of what's now.

I have to think about the future because, not that I'm bored with it now, but I can't live now, it's not my place to live now. I've got to live ahead of myself.

I have always been fascinated with those who try to look over the horizon and see things that are coming at us.

A leader not only has to be in the center but also be in the future.

We're always skating to wherever the puck is going.

I'm a tennis fan, so I like Roger Federer. He's always two or three steps ahead, so he's hitting a shot, but he's also thinking about the next two shots. So I try to be in that frame of mind - to always be ahead.

I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.

I'm no genius. I'm not at all; I just happen to look five or 10 years ahead and think things through.

Don't go where the puck's been; go where it's gonna be

The first essential character [of civilization], I should say, is forethought. This, indeed, is what mainly distinguishes men from brutes and adults from children.

Leaders anticipate. Losers react

I've always liked to think ahead. Not stupid-far ahead. A hundred years doesn't interest me. But 20 years interests me, and more for what happens to humans as opposed to things.

Planning is bringing the future into the present so that you can do something about it now.

It's always been my formula to get the next picture set up before anyone's seen the last one.

My brain goes in just one direction. The Future. I don't worry about the present. By the time you talk about the present, it's gone.

The essence of statesmanship is not a rigid adherence to the past, but a prudent and probing concern for the future.

Change before you have to.

Foreknowledge is power.

I think you have to see two steps ahead of things. That's just the way I roll.

In the business world, if you're not looking ahead, you're missing something.