Dan Ariely Quotes

Human beings have an almost unlimited capacity for self-delusion. We can justify any amount of sadness if it fits our own particular standard of reality.

To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view.

One theme we look at is what psychologists call motivated reasoning; lay people refer to it as self-deception, wishful thinking or rationalization. The list of creative ways people have for reaching conclusions they wish to reach and dismissing conclusions they find threatening is amazing. We've shown that it goes down even to the level of visual perception: You literally see what you want to see.

The point is that we are all capable of believing things which we know to be untrue, and then, when we are finally proved wrong, impudently twisting the facts so as to show that we were right. Intellectually, it is possible to carry on this process for an indefinite time: the only check on it is that sooner or later a false belief bumps up against solid reality, usually on a battlefield.

In my experience, you always think you know what you're doing; you always think you can explain, but you always discover, years later, that you didn't and you couldn't. This leads me to suspect that the principal function of human reason is to rationalize what your lizard brain demands of you. That's my idea.

Sometimes I wanted to believe something so badly, I deliberately manufactured excuses and ignored painful reality.

…the majority of men do not think in order to know the truth, but in order to assure themselves that the life which they lead, and which is agreeable and habitual to them, is the one which coincides with the truth.

Men who cannot deceive others are very often successful at deceiving themselves.

Smart people believe weird things because they are skilled at defending beliefs they arrived at for non-smart reasons.

We see what we want to believe.

Whatever the Thinker thinks, the Prover will prove. And if the Thinker thinks passionately enough, the Prover will prove the thought so conclusively that you will never talk a person out of such a belief, even if it is something as remarkable as the notion that there is a gaseous vertebrate of astronomical heft ("GOD") who will spend all eternity torturing people who do not believe in his religion.

We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.

It is not impossible to think that the minds of philosophers sometimes act like those of other mortals, and that, having once been determined by diverse circumstances to adopt certain views, they then look for and naturally find reasons to justify these views.

Rationalization may be defined as self-deception by reasoning.

The majority of men prefer delusion to truth. It soothes. It is easy to grasp. Above all, it fits more snugly than the truth into a universe of false appearances—of complex and irrational phenomena, defectively grasped.

This is in us: a certain sense of denial, a certain sense of groupthink. This is not something that sits on one party line or the other. We've seen it in all permutations throughout history, and at the core of it is a certain insistence that what we want to be true is now true, and what we don't like is now false.

Human beings will justify anything.

Rationalization is a cover-up, a process of providing one's emotions with a false identity, of giving them spurious explanations and justifications - in order to hide one's motives, not just from others, but primarily from oneself. The price of rationalizing is the hampering, the distortion, and, ultimately, the destruction of one's cognitive faculty. Rationalization is a process not of perceiving reality, but of attempting to make reality fit one's emotions.

The truth about our own modest contribution might immobilize us: much easier then, to tell ourselves a story about how much we make our own reality.

Failure to believe stems from moral failure to recognize the truth, not from want of evidence, but from willful neglect or distortion of the evidence.

It is in the nature of human beings to bend information in the direction of desired conclusions.

People who believe their unquestioned thoughts cannot see what is obvious and directly in front of their faces at all times, because they are invested in what they believe to be true. As long as they live out of an unquestioned mind, they must continue to argue with what they believe is happening rather than the reality of what is really happening.

People readily believe what they want to believe.

If you want something to be true badly enough, you can rewrite it that way, in your head. You can even start to believe it.

To ensure that our views are credible, our brain accepts what our eye sees. To ensure that our views are positive, our eye looks for what our brain wants. The conspiracy between these two servants allows us to live at the fulcrum of stark reality and comforting illusion.