Jonathan Anderson Quotes

When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.

All creative people want to do the unexpected.

Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.

Originality is dangerous.

It's important to be unconventional.

I feel that one thing that a businessman can learn is do not follow a path that has already been successful. You will never be a path-breaker then.

I want to do everything I can possibly do to step outside the box.

Doing it your own way, not having to go exactly by the book to be successful.

If you're not failing every now and again, it's a sign you're not doing anything very innovative.

We are obliged to regard many of our original minds as crazy at least until we have become as clever as they are.

It's important to have people who will say to you that you're really off the beaten track.

I've always been interested in people who think out of their time, and I have this passion, actually, for science. I'm just so enormously interested in how, when you think of these revolutionary ideas, other people get threatened, especially if you are different.

What really excites me in a project is when it goes in a way you haven't been before.

If your goal is to change the world, you can't start by doing things the same old way because it sells better.

You want to stand out and be unique and do something different. I always try to zig when they zag - I guess it's a football term, but it applies to a lot of different areas of life.

You need a little bit of insanity to do great things.

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

There's real peril in trying to repeat yourself, and apply rules that applied to something else to a new project.

I try not to do anything by formula.

When you create something new, you're breaking tradition - which is an act of defiance.

Don't hold back in your writing. Take risks. Go ahead and tackle that crazy idea that you think will never fly, because that may be the one that makes you stand out from the crowd. Keep pushing the envelope.

In any field, find the strangest thing and then explore it.

The innovator, however, must in the first place be discontented, he must doubt the value of what he is doing or question the accepted ways of doing it. And secondly, he must be prepared to take fresh paths, to venture into fields where he is by no means expert. This is true, at least, of major forms of innovation; they make it possible for other men to be expert, but are not themselves forms of expertise

All I know is, I'm trying to do things that are a little different whenever I can.

The key to me is being different not for the sake of being different, but being the most authentic version of what you do. And definitely it takes a willingness to be different, because there was resistance for me early on, and I feel like that's usually the case when there's a certain paradigm or trend happening, and you step outside of that.