Paul Rand Quotes

I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.

So to me it's very similar in terms of trying to distill within the image, those elements that are gonna form, hopefully, a compelling visual statement.

If you want to communicate something, you'd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.

Clarity is important. Part of what I'm trying to do with some of these pictures is eliminate as much of the potential, as many kind of readings as people might want to make, as possible.

Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation.

Images have a unique power to impart that which is beyond words.

The paintings may communicate even better because people are lazy and they can look at a painting with less effort than they can read a poem.

It's incredible, but I think a lot of people it shot over their heads 'cause they're used to just getting images and messing around with them, and for us to do something quite so 'designed' was a bit of a shock.

I've come to believe in the primacy of form - the notion of art seducing you through your senses, through your eyeballs.

Painting is a language which cannot be replaced by another language. I don't know what to say about what I paint, really.

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.

So much of it is the design of the shot or the motion of the character; it's the work you do so that it has the same things that are in the movie. In just a few frames it's got to communicate something clearly and dramatically.

So I like to try to go back and develop pure visual storytelling. Because to me, it's one of the most exciting aspects of making movies and almost a lost art at this point.

Drawing is like making an expressive gesture with the advantage of permanence.

I'm fascinated with what an audience will take away from an image.

I never tried to revolutionise photography; I just do what I do and keep my fingers crossed that people will like it.

I prefer to leave the paintings to speak for themselves.

Visual art and writing don't exist on an aesthetic hierarchy that positions one above the other, because each is capable of things the other can't do at all. Sometimes one picture is equal to 30 pages of discourse, just as there are things images are completely incapable of communicating.

I didn't think that personal style had much value in graphic design.

As a visual person, I love a creative resume. Putting in a little effort on the design side will show that you care about making things look good.

Wherever there are words, let there be pictures.

Although my art work was heavily informed by my design work on a formal and visual level, as regards meaning and content the two practices parted ways.

I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting - whatever it is.

A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.

This is what I like about being a designer: You can't really get it until you see it.