Tim Cook Quotes

People have asked me, 'Is it about Apple or is it about Jobs?' and I say it's about how a man becomes his company and the company becomes the man. That has only happened a few times, like it happened with Ford, I think, they became inextricably linked together.

It's nearly impossible to overstate how fully my father has devoted himself to Apollo Group and its mission since he created Apollo Group four decades ago.

Our culture is the foundation for our company.

I live, breathe, and die by what kind of company we're creating.

Legacies are built on the practices of your company.

A principal struggle of many young companies is to establish an identity, a philosophical and emotional core, and LAIKA is no exception.

My father's own view was more than entrepreneurship; it was really a passion to build an institution in India.

It's not a company of exponents of my style.

I think you're defined as a company by what you choose to do and what you choose not to do.

I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way.

When we start a new store, we make sure that we transfer enough starter culture from other stores that are already Whole Fooders, who've already incorporated our values and our culture within themselves into the... into the store.

From the beginning... I wanted to build a company that could sustain not for two years or four years or even ten years but be something that really matters over time the way Amazon and Google and others have.

You have to maintain a culture of transformation and stay true to your values.

I remember when being a 'a company man' was a badge of honor; today in Silicon Valley it may brand you a loser or, in the best case scenario, someone afraid to take risks. Ten years ago, if you saw a resume that had multiple jobs in ten years, you would be worried about the capability of the individual. Not so now.

You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.

I think a businessman can be an artist just as much as a writer or a sculptor, so I'm real proud of what the company has become.

All the biggest companies are based on a founder who had a need, hacked it together, and said, 'Hey, other people might want this.'

We've always operated on the thesis that a company can have a personality, that people can be themselves, and be very successful in business at the same time.

I think culture is a big word for corporate character.

My goal is to create one of the greatest companies that's ever existed, and that has everything to do with the people, the culture, and what our core values are versus what we build or how we're perceived out in the market.

Companies have centers of gravity. Where they are is part of their identity.

A founder plays a magical role at the company: they invented or, as in my case, co-invented it. If and when a founder walks out the door, there is something spiritual that walks out the door, too.

I think the culture and DNA of our organization is to take risks.

Eventually, there will come a day where I'm not making games at Bethesda. Hopefully that's a long time away. But I want to make sure that who we are, what the worlds are, what the company is, that's sustainable far beyond me.

There's often a good, honest case to be made that a century-old company has not only a knack for growing and managing a P&L, but also, perhaps, a heart and soul.