Dieter Rams Quotes

Don’t be different just to be different. Be different to be better.

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.

In differentiation, not uniformity, lies the path of progress.

It's very easy to be different, but very difficult to be better.

Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

Take the best that exists and make it better.

There is an enormous inertia that prevents people from change. You must always remember that it is impossible to make something better if you don't make it different - the converse is not true, of course. You cannot make something better unless it is different. And different scares the life out of so many people.

It's very easy to make something that is new. So we are trying to make things that are better.

You shouldn't do things differently just because they're different. They need to be... better.

Not every change is an improvement but every improvement is a change; you can't do anything BETTER unless you can manage to do it DIFFERENTLY, you've got to let yourself do better than other people!

You can't rest on your laurels. You have to continue to innovate; you have to continue to be different.

If you do things well, do them better. Be daring, be first, be different, be just.

Without deviation progress is not possible.

Every time, I try to make something different.

There isn't anything in the world that can't be made better.

We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

Strive for perfection … Take the best that exists and make it better. When it does not exist, design it.

I discovered when I was young that I was not like everyone else, and that was great, because it's the people who are different who bring about change and new things.

We do worry that we might be making something we've made before. It's important that we make something we've never made before.

The cars are always changing. The competition's cars are always getting better. Sometimes when you try to make them better, you make them worse.

I like to think about the future and how things can be done better than they are now. That's what engineers do.

Each one is different; each season is different.

New things are always better than old things.

You're incredibly, absolutely, extremely, supremely, unbelievably different.

Sometimes you have to get rid of something that's good, and tinker with something that's better.