Godfrey Reggio Quotes

Advertising has done more to cause the social unrest of the 20th century than any other single factor.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

That's the way life is: meaning is always there, but there is no clearly given way of decoding it. Conventional cinema obscures this with an easy reduction of meaning to plot and schematic characters.

The easiest way to propagandize people is to let a propaganda theme go in through an entertainment picture when people do not realize they are being propagandized.

Works of art are like a Trojan horse. Under the surface is always some artist's deeply held philosophy on their view of the world. But on the other hand, you do not want to make it feel like medicine. You do not want to make it feel like an afternoon TV special where you're trying to hammer a message into someone's head.

I have never made a film to praise or to criticize something. That kind of filmmaking is nothing but propaganda.

Film can do lots of things: It can produce alternative ideas, ask questions, just record the reality of what's happening, it can analyze what's happening. Of course, most commercial films are controlled by big corporations who have an interest in not doing those films.

The men who run the Eisenhower Administration evidently believe that the minds of Americans can be manipulated by shows, slogans and the arts of advertising … The men who run the Eisenhower Administration evidently believe that the minds of Americans can be manipulated by shows, slogans and the arts of advertising

The media, famously called the marketplace of ideas, is a failed market when a strong interest faces no like interest to generate competing ideas.

We must constantly encourage Western journalists to write precisely the opposite of our real intentions and anyone who writes or speaks about our real intentions accurately or impartially in the Western sense of these words must quickly be dismissed and ridiculed as someone of the Right or a fascist, someone who wants to bring back McCarthyism.

For 'Gender Studies,' I wrote that story in May and June of 2016. People have said to me, 'Oh, it's a political allegory,' and I think, 'Sure.' The political stuff is definitely there. But that's why I like fiction; there can be lots of different things going on, and it's all intertwined, and you can't separate out what's in what category.

Politics won't allow for the truth.

Stories are told over time, and so they naturally accrue meanings.

As a folklorist, I have come to believe that no piece of folklore continues to be transmitted unless it means something - even if neither the speaker nor the audience can articulate what that meaning might be.

We Liberals like to think our thoughts aren't controlled. We pride ourselves on our independent thinking. We know we shouldn't believe everything we read. We realize the media is skewed, we know it's owned by a small group of people, we realize it's biased, etc.

There is massive propaganda for everyone to consume. Consumption is good for profits and consumption is good for the political establishment.

The definition of political cinema is one I don't agree with, because every film, every show, is typically political in nature. Political cinema is simply the brainchild of bad journalists.

It is so obvious that we are constantly monitored and manipulated both in advertising and in politics.

The BBC is very aware of its role in shaping people's consciousness… it's manipulative and deeply political.

I never try and send messages through my feature films; it's always naturally woven in and comes through on its own, as that's the way I think about society.

It is important to consider that the horror movies should - like modern art - not have a too obvious meaning. When you watch them, it is more important what you feel than what you understand.

We buy into all kinds of lies that are sold to us from advertising to Fox news or from the Vatican to Goldman Sachs.

The infamous political ads like Carly Fiorina's 'Demon Sheep' and Christine O'Donnell's 'I Am Not a Witch' are so confusing, it's almost like they were paid for by Democrats.

TV and film are always slipping in political messages, not ones designed to bring us together but to divide us.