Guy Kawasaki Quotes


There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach.


Citations

Kawasaki, Guy. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Portfolio, 2008.

Related Quotes

Guy Kawasaki
Guy Kawasaki
  • Born: August 30, 1954
  • Nationality: American
  • Profession: Author, Former Apple Fellow

Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.