John Gerzema Quotes


The worst thing you can do is try to manipulate or control perceptions. It's impossible, and when you are found out the result is disastrous. Better to be transparent and play well with others so that when bad things happen you have a reservoir of good will to bank on.


Citations

Gerzema, John, and Michael D'Antonio. Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live. Jossey-Bass, 2010.

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John Gerzema
John Gerzema
  • Born:
  • Nationality: American
  • Profession: Business Executive, Columnist

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.