Edward de Bono Quotes


The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'


Citations

de Bono, Edward. Lateral Thinking: Creativity Step by Step. Harper & Row, 1970, p. 44.

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Edward de Bono
Edward de Bono
  • Born: May 19, 1933
  • Nationality: Maltese
  • Profession: Psychologist

Edward Charles Francis Publius de Bono is a Maltese physician, psychologist, author, inventor, philosopher and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.