Hermann Broch Quotes
The techniques of kitsch, which are based on imitation, are rational and operate according to formulas; the remain rational even when their result has a highly irrational, even crazy, quality.
Citations
Broch, Hermann. "Notes on the Problem of Kitsch." Kitsch: The World of Bad Taste, edited by Gillo Dorfles, Universe Books, 1969, pp. 49-76.
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Hermann Broch was a 20th-century Austrian writer, considered one of the major Modernists.