Erving Goffman Quotes
The stigmatized individual is asked to act so as to imply neither that his burden is heavy nor that bearing it has made him different from us; at the same time he must keep himself at that remove from us which assures our painlessly being able to confirm this belief about him. Put differently, he is advised to reciprocate naturally with an acceptance of himself and us, an acceptance of him that we have not quite extended to him in the first place. A PHANTOM ACCEPTANCE is thus allowed to provide the base for a PHANTOM NORMALCY.
Goffman, Erving. Stigma: Notes on the Management of Spoiled Identity. Prentice-Hall, 1963, p. 122.
The candidate was criticized for his stiff and unnatural campaigning technique.
Erving Goffman was a Canadian-born sociologist, social psychologist, and writer, considered by some "the most influential American sociologist of the twentieth century". In 2007 The Times Higher Education Guide listed him as the sixth most-cited author of books in the humanities and social sciences, behind Michel Foucault, Pierre Bourdieu, and Anthony Giddens, and ahead of Jürgen Habermas.