Dan Ariely Quotes
The real issue is, how much goodwill do you invest in the work? And goodwill is not something that we can buy with money. It's very hard to buy goodwill with money.
Ariely, Dan. Payoff: The Hidden Logic That Shapes Our Motivations. Simon & Schuster, 2016.
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours – a collection of his popular The Wall Street Journal advice column “Ask Ariely”; and Payoff. Ariely appeared in several documentary films, including The Inventor: Out for Blood in Silicon Valley and produced and participated in (Dis)Honesty: The Truth About Lies. In 2018 Ariely was named one of the 50 most influential living psychologists in the world. Ariely's TED talks have been viewed over 15 million times.