Simon Mainwaring Quotes
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
Topics
Change
Civic Responsibility, Social Responsibility
Business Strategy
Social Change
Private Sector
Brand Commitment
Brand Relevance
Change Management
Corporate Accountability
Corporate Citizenship
Corporate Evolution
Corporate Philanthropy
Corporate Social Responsibility
Corporate Sustainability
Market Adaptation
Outdated Thinking
Social Entrepreneurship
Social Impact
Social Innovation
Social Investing
Sustainable Business Practices
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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