Dee Hock Quotes

The difficulty lies not so much in developing new ideas as in escaping from old ones.

The difficulty lies, not in the new ideas, but in escaping from the old ones.

The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.

Sometimes a problem will seem completely insurmountable. Then someone comes up with a simple new idea, or just a rearrangement of old ideas, that completely eliminates it.

Why is it that, when we want to think outside the proverbial box, we often put ourselves in one? We gather our team in a conference room, plaster the walls with sticky paper, and wait for the ideas to flow in a stream of marker scribbles. How often has your quest for innovation peaked at renovation - new dressing on old ideas?

Companies have too many experts who block innovation. True innovation really comes from perpendicular thinking.

We can't get any new thinking because we can't get any new thinkers.

How can I possibly put a new idea into your heads, if I do not first remove your delusions?

I've got so much in my brain and I want to change the way we think sometimes.

If you want to think new thoughts that are different, then do what creative people do - get the problem reasonably clear and then refuse to look at any answers until you've thought the problem through carefully how you would do it, how you could slightly change the problem to be the correct one.

I'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.

I can't understand why people are frightened of new ideas. I'm frightened of the old ones.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

Creativity comes from a conflict of ideas.

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.

Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.

One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.

People simply learn to process information to the point where it doesn't serve true creativity.

A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

I enjoy thinking about ways to create something that other people have not even thought about, something no one has managed to achieve.

All intelligent thoughts have already been thought; what is necessary is only to try to think them again.

When you have an employee who's innovative in your organization, what are they thinking about in the shower? If they're working in an exciting place, they're not thinking what they're going to do over the weekend. They're thinking: 'How do I solve that problem?'