Yvon Chouinard Quotes
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Citations
Chouinard, Yvon, Craig Mathews, and Mauro Mazzo. Simple Fly Fishing: Techniques for Tenkara and Rod and Reel. Patagonia Books, 2014.
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Yvon Chouinard is an American rock climber, environmentalist, and outdoor industry billionaire businessman. His company, Patagonia, is known for its environmental focus.