Stephen Covey Quotes
The most effective way I know to begin with the end in mind is to develop a personal mission statement or philosophy or creed. It focused on what you want to be (character) and to do (contributions and achievements) and on the values or principles upon which being and doing are based.
Covey, Stephen R. The 7 Habits of Highly Effective People. Simon & Schuster, 1989, p. 106.
Rules are inflexible, but principles can be balanced and guide people more judiciously.
Stephen Richards Covey was an American educator, author, businessman, and keynote speaker. His most popular book is The 7 Habits of Highly Effective People. His other books include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, The 8th Habit, and The Leader In Me — How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time. In 1996, Time magazine named him one of the 25 most influential people. He was a professor at the Jon M. Huntsman School of Business at Utah State University at the time of his death.