Robert Bly Quotes
The lead either forges an instant connection with the reader, or the package fails.
Citations
Bly, Robert W. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells. Henry Holt and Co., 1985.
Related Quotes
Robert Elwood Bly is an American poet, essayist, activist and leader of the mythopoetic men's movement. His best-known prose book is Iron John: A Book About Men (1990), which spent 62 weeks on The New York Times Best Seller list, and is a key text of the mythopoetic men's movement. He won the 1968 National Book Award for Poetry for his book The Light Around the Body.