Robert Bly Quotes


The lead either forges an instant connection with the reader, or the package fails.


Citations

Bly, Robert W. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells. Henry Holt and Co., 1985.

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Robert Bly
Robert Bly
  • Born: December 23, 1926
  • Nationality: American
  • Profession: Poet

Robert Elwood Bly is an American poet, essayist, activist and leader of the mythopoetic men's movement. His best-known prose book is Iron John: A Book About Men (1990), which spent 62 weeks on The New York Times Best Seller list, and is a key text of the mythopoetic men's movement. He won the 1968 National Book Award for Poetry for his book The Light Around the Body.