George Akerlof Quotes
The idea is that in any situation, people have a notion as to who they are and how they should behave. And if you don't behave according to your identity, you pay a cost.
Citations
Akerlof, George A., and Rachel E. Kranton. Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being. Princeton University Press, 2010.
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George Arthur Akerlof is an American economist who is a university professor at the McCourt School of Public Policy at Georgetown University and Koshland Professor of Economics Emeritus at the University of California, Berkeley. He won the 2001 Nobel Memorial Prize in Economic Sciences (shared with Michael Spence and Joseph E. Stiglitz).