Gloria Steinem Quotes
The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.
Topics
Consumer Behavior, Consumerism, Anti-Consumerism
Advertising, Ads
Media Bias
Women's Magazines
In Fact
Advertising Influence
Consumer Targeting
Editorial Bias
Editorial Content
Gender Representation
Market-driven
Media Agenda
Media Manipulation
Media Portrayal
Media Representation
Social Constructs
Citations
Steinem, Gloria. "Sex, Lies, and Advertising." Ms., Jul./Aug. 1990.
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Gloria Marie Steinem is an American feminist journalist and social political activist who became nationally recognized as a leader and a spokeswoman for the American feminist movement in the late 1960s and early 1970s.