Seth Godin Quotes
The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Citations
Godin, Seth. This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio, 2018.
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Seth W. Godin is an American author and former dot com business executive.