Martin Sorrell Quotes
That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do for a brand in the future - and about the fact that revenue can also be generated in many other ways... Just look at the one and a half million people at the free Rolling Stones concert in Cuba. And Cuba is not Central Park! So just use your imagination as to what kind of revenue can be made.
Sorrell, Martin. "Exclusive Q&A with Sir Martin Sorrell." Formula 1, Formula One World Championship Limited, 2016.
Sir Martin Stuart Sorrell is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.