David Ogilvy Quotes
Tell the truth, but make the truth fascinating.
Citations
Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, p. 97.
Related Quotes
David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.