Robert McKee Quotes
Stories are how we remember; we tend to forget lists and bullet points.
Citations
McKee, Robert, and Thomas Gerace. Storynomics: Story-Driven Marketing in the Post-Advertising World. Twelve, 2018, p. 19.
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Robert McKee is an author, lecturer and story consultant who is widely known for his popular "Story Seminar", which he developed when he was a professor at the University of Southern California. McKee is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, Dialogue: the Art of Verbal Action for Stage, Page and Screen and Storynomics: Story-Driven Marketing in the Post-Advertising World. McKee also has the blog and online writers' resource "Storylogue".