Malcolm Gladwell Quotes


Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.


Citations

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown and Company, 2000, p. 255.

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Malcolm Gladwell
Malcolm Gladwell
  • Born: September 3, 1963
  • Nationality: Canadian
  • Profession: Non-fiction Writer, Journalist, Public Speaker

Malcolm Timothy Gladwell CM is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published six books: The Tipping Point: How Little Things Can Make a Big Difference (2000); Blink: The Power of Thinking Without Thinking (2005); Outliers: The Story of Success (2008); What the Dog Saw: And Other Adventures (2009), a collection of his journalism; David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013); and Talking To Strangers: What We Should Know about the People We Don't Know (2019). His first five books were on The New York Times Best Seller list. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.