Seth Godin Quotes
Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
Citations
Godin, Seth. "The paradox of consistency." Seth's Blog, 12 May 2013.
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Seth W. Godin is an American author and former dot com business executive.