Ivan Chermayeff Quotes


Sometimes there is simply no need to be either clever or original.


Citations

Chermayeff, Ivan, Tom Geismar, and Sagi Haviv. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Princeton Architectural Press, 2011.

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Ivan Chermayeff
Ivan Chermayeff
  • Born:
  • Nationality: American
  • Profession: Politician

Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.