Ivan Chermayeff Quotes
Sometimes there is simply no need to be either clever or original.
Citations
Chermayeff, Ivan, Tom Geismar, and Sagi Haviv. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Princeton Architectural Press, 2011.
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Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.