Simon Sinek Quotes

Playing it safe is the riskiest choice we can ever make.

The emotionally sound person should be able to take risks, to ask himself what he really would like to do in life, and then to try to do this, even though he has to risk defeat or failure. He should be adventurous (though not necessarily foolhardy); be willing to try almost anything once, just to see how he likes it; and look forward to some breaks in his usual life routines.

Risk is what you make of it.

Everything tells me that I am about to make a wrong decision, but making mistakes is just part of life. What does the world want of me? Does it want me to take no risks, to go back to where I came from because I didn't have the courage to say "yes" to life?

There's a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.

An adventure is only an inconvenience rightly considered. An inconvenience is only an adventure wrongly considered.

It might be scary because you're taking a risk, but at the end of the day you can say you tried.

What's the problem with 'never?' It keeps you from trying. It ensures that you will fail. End of story.

I held a conference in Harvard where Americans said they didn't believe in risk. They thought it was just European hysteria. Then the terrorist attacks happened and there was a complete conversion. Suddenly terrorism was the central risk.

People have perceived dangers and real dangers, but to politicians, it's all the same.

I don't reject caution, but you also have to be careful about caution because there's a stage when it turns into paralysis.

With everything I do, there always seems to be a massive risk involved.

If you play scared, your decision making slows down and that's when you run into more trouble.

Failure is not having the courage to try, nothing more and nothing less.

If you scared to take chances, you'll never have the answers...

Things are not bad in themselves, but our cowardice makes them so.

I'm not insane, sir. I have a finely calibrated sense of acceptable risk.

You won't take risk without courage.

Suppose you should fail. Is that so terrible? Not to have tried is a worse failure.

The ultimate risk is not taking a risk.

Every noble acquisition is attended with its risks; he who fears to encounter the one must not expect to obtain the other.

We gauge risk literally hundreds of times per day, usually well and often subconsciously. We start assessing risk before the disaster even happens. We are doing is right now. We decide where to live and what kind of insurance to buy, just like we process all kinds of everyday risks: we wear bike helmets, or not. We buckle our seatbelts, smoke cigarettes, and let our kids stay out until midnight. Or not.

Playing things too safe is the most popular way to fail.

There is but one failure in life and that is the failure to try.

Try, reach, want, and you may fall. But even if you do, you might be okay anyway. If you don't try, you save nothing, because you might as well be dead.