Ingvar Kamprad Quotes

Strategic planning is worthless - unless there is first a strategic vision.

Execution without a long term strategy leads nowhere. Likewise a long term strategy without execution leads nowhere.

Why bother with a cunning plan when a simple one will do?

Always run to the short way; and the short way is the natural: accordingly say and do everything in conformity with the soundest reason. For such a purpose frees a man from trouble, and warfare, and all artifice and ostentatious display.

I just go into a game and try to look at the situation and what needs to be done. I try to execute.

I try to force myself to travel light; otherwise, I tend to bring a million things that I end up never using!

You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.

One thing I've learned over my career is that simplicity is the key: on the field, off as well.

I think it helps if you have a clear vision of what you want.

I start with an end in mind. In everything.

First feel sure of idea, then the execution will be easier.

Simplicity of approach is always best.

Good ideas need good strategy to realize their potential.

Without a goal [maneuvering is] aimless. You might be a master tactician, but you'll have no sense of strategy.

Decide where you are going and how you are to get there. Then make a start from where you now stand.

For her, choices were simple; either there was an action she could take to improve the situation, in which case she took it, or there was not, and everything else said on the subject was so much meaningless noise.

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.

I am pragmatic. That which works, works, and theory can go screw itself. However, my pragmatism also extends to maintainability, which is why I also want it done well.

If it is stupid but it works, it isn't stupid. (a Shin'a'in saying)

We have a strategic plan. It's called 'doing things'.

It's important to have a plan, a big picture. You can deviate from it or change it completely, but it gives you something to work for.

The best plans are always the simplest.

One of my Secrets of Adulthood is: Most decisions don't require extensive research.

Sensible people find nothing useless.

Packing is chiefly planning -- if it is