Sendhil Mullainathan Quotes


Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In some experiments, bilingual speakers are asked to read out numbers, first in one language and then midway in another language. They often stumble at the switch, taking many tries before they hit their stride again.


Citations

Mullainathan, Sendhil, and Eldar Shafir. Scarcity: Why Having Too Little Means So Much. Times Books, 2013.

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Sendhil Mullainathan
Sendhil Mullainathan
  • Born:
  • Nationality: American
  • Profession: Economist

Sendhil Mullainathan (pronunciation (help·info)) (born c. 1973) is an American professor of Computation and Behavioral Science at the University of Chicago Booth School of Business and the author of Scarcity: Why Having Too Little Means So Much (with Eldar Shafir). He was hired with tenure by Harvard in 2004 after having spent six years at MIT.