Guy Kawasaki Quotes


Second, you need to spread the large amount of information knowledge that you've gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.


Citations

Kawasaki, Guy. Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. HarperBusiness, 1999, p. 58.

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Guy Kawasaki
Guy Kawasaki
  • Born: August 30, 1954
  • Nationality: American
  • Profession: Author, Former Apple Fellow

Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.