Frank Luntz Quotes


Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.


Citations

Luntz, Frank. "Frank Luntz: The Words That Work For 'Win'." Talk of the Nation, interviewed by Neal Conan, NPR, 15 Mar. 2011.

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Frank Luntz
Frank Luntz
  • Born: February 23, 1962
  • Nationality: American
  • Profession: Republican Party Strategist, Communication Consultant, Political Pollster

Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.