Robert Teeter Quotes
Research has shown that the perceived style of leadership is by far the most important thing to most voters in evaluating officeholders and candidates.
Topics
Popularity
Electability
Political Influence
Voters, Voting
Voting Behavior
Most Important Thing
The Most Important
Leader, Leaders, Leadership
Campaign Strategies
Candidate Evaluation
Election Outcomes
Leadership Qualities
Leadership Style
Leadership Traits
Political Leadership
Political Platforms
Voter Perception
candidate assessment
leadership assessment
Election Factors
Citations
Teeter, Robert. Memorandum on Campaign Strategy. Nov. 1975. Gerald R. Ford Presidential Library, Ann Arbor, MI.
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Robert M. Teeter was an American Republican pollster and political campaign strategist.