Claude C. Hopkins Quotes

All tongue, without either head or heart.’

Together we must rise to ever higher and higher platitudes.

A lot of people talk too much. They speak... except they don't.

It is no great art to say something briefly when, like Tacitus, one has something to say; when one has nothing to say, however, and none the less writes a whole book and makes truth into a liar - that I call an achievement.

Now begins a torrent of words and a trickling of sense.

Writing is learning to say nothing, more cleverly each day.

As great minds have the faculty of saying a great deal in a few words, so lesser minds have a talent of talking much, and saying nothing.

The inarticulate speak longest.

We know that he has, more than any other man, the gift of compressing the largest amount of words into the smallest amount of thought.

Just as men cannot eat slogans, neither can statesmen solve problems with rhetorical cliches and abstract formulas.

Nothing is more despicable than a professional talker who uses his words as a quack uses remedies.

This trial has developed in the most remarkable manner, the insane love of speaking among public men. We are wading knee deep in words, words, words ….

We love to hear some men speak, though we hear not what they say.

One of the things I hate about politicians, I shouldn't say I hate things, but one of the things I hate about politics is people who repeat the same talking point over and over and over again.

In general those who nothing have to say Contrive to spend the longest time in doing it.

Copiousness of words, however ranged, is always false eloquence, though it will ever impose on some sort of understandings.

An answer in words is delusive; it is really no answer to the questions you ask.

it's a rare day when she speaks in anything but platitudes--all those exhausted phrases and hand-me-down ideas that cram the dump sites of contemporary wisdom

Neil Kinnock's speeches go on for so long because he has nothing to say and so he has no way of knowing when he's finished saying it.

Rhetoric is a poor substitute for action.

Saying the words that come from knowledge is no sign of having it.

Words are one thing - deeds something entirely different. Fine words are a mask to cover shady deeds. A sincere diplomat is like dry water or wooden iron.

For they are yet ear-kissing arguments.

Clichés are static, the emotion behind them long spent. If you are tempted to use them, here is a saying of my mother’s: Fang pi bu-cho, cho pi bu-fang. Basically that translates to: "Loud farts don’t stink, and the really smelly ones don’t make a sound." In other words: When you’re full of beans, you just blow a lot of hot air. If you want to have a real impact, be deadly but silent. Oh, also recognize the difference between a bad cliché and a good quotation. My mother’s saying is a good quotation. You should use it often.

I know that's the sort of thing people say and I really hate it when people say the sort of things people say. I always think, 'You don't mean that, you just think it sounds good.